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David E. Shank
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David E. Shank : ウィキペディア英語版
David E. Shank
David E. Shank (August 21, 1888March, 1972)〔("David Shank (1889–1972)", SSDI Results )〕 was a founder and, for 40 years, general manager of the Valley of Virginia Cooperative Milk Producers Association. The Association was an early and successful example of the agricultural marketing cooperative movement in the United States. Among other accomplishments, the Association under Shank developed and marketed Shenandoah's Pride, a prominent milk brand today in the mid-Atlantic region of the United States.
==Early years==
Shank grew up in Rockingham County, Virginia, in the Shenandoah Valley. As a young man, he moved to Minnesota to work as a manager at the Swift & Company meat-packing corporation. Swift, at that time, collaborated with other producers to manage price volatility〔New York Times, 1919.〕 (a strategy also practiced by agricultural marketing cooperatives under federal law). Shank was identified as rising young talent in the company,〔Kleier 2005, p. 13.〕 but decided to move back to Rockingham County to take advantage of high crop prices during World War I.
After the war, however, commodity prices dropped. For example, the price for raw milk paid by the county's main milk processing plant dropped by 70%.〔Stultz 1963, p. 22. All subsequent information in this section is sourced from Stultz.〕 To address this problem, in 1922, ten Rockingham County farmers, including Shank, formed the Valley of Virginia Cooperative Milk Producers Association, headquartered in Harrisonburg. They enlisted 250 other local farmers to hold out for a better price from a local milk processing plant. The plant refused to buy milk from the Association but said it would buy milk individually from the farmers. However, most of the farmers refused to sell and the plant, facing a shortage of raw milk, agreed to negotiate to lease or sell the plant to the Association. Initially, the plant owners sought $40,000. After protracted negotiations, during which the Association explored constructing a new plant in the county, the plant was sold for $11,000 to the Association in 1923. Shank, who was initially appointed treasurer of the Association, became general manager in 1924.

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